The internet is at our finger tips and just think how many of our daily decisions involve going online. As a pediatrician you cannot neglect your practice’s internet presence. If you ask most of your patients, they have gone online to search about your facility. A practice is still a business and you should take an active role in providing your potential patients with the information they need to choose your services. There are many ways in which you can begin your Pediatrician internet marketing such as optimizing your website, PPC campaigns, and online business directories.
It may be the case that you don’t have a fully functioning pediatrician website, it is actually true for most pediatricians! This is a huge business concern because without a website or a fully optimized website you are missing out on local business. A pediatrician website should contain information about the doctor, general office information, practice specialties, and contact information, operating hours, and an address with a visual map of the location. A pediatrician website should provide basic information and be easy to navigate. Keep in mind this is your digital business card.
If you have the time, do a quick search for pediatricians in your area. What you most likely found is that Yelp is among the top results. Yelp was designed to be an online business directory, people can search for everything from the best diner to the highest rated pediatrician. Adding your practice on Yelp will help local patients find your services when they most need them. Patients have the ability to leave reviews, becoming your new “word of mouth” platform to share their most memorable moments of your quality care.
We have discussed about increasing local business and this is where Pediatricians on Google Local will make all the difference. Searching online is optimized by using a person’s location. Search engines will show the best results in the given area. Our recommendation for all pediatricians beginning their marketing journey is to add or claim your business on Google Local. This will further improve search results when someone searches for your services online. This is a simple way to add information, images, and reviews about your pediatric care for other patients to see.
Having a functioning website means that your Pediatrician website is receiving a healthy amount of visitors. The best way to get people on your site is to ensure that it is ranking on the top results on search engines. The results of SEO are getting free traffic (aka new patients) by just having a website. Seems easy right? Wrong. SEO has to do with the building of a strong website, including content, links, and sitemaps. All these moving parts take time to be fully integrated but are necessary to sustain a healthy online presence.
It is easy to overload with information and lose sight of your main pediatrician marketing goal. You want more patients, our goal is to get you more patients. A great way of putting your business online is by actually advertising online. Pay-per-click advertising campaigns work the same way as a billboard or a magazine ad. The vital difference is that you only have to pay when a person actually clicks on your pediatrician advertisement. This means that you can actually spend your budget on clicks that actually matter. The additional benefit is that with paid advertising your website no longer gets lost among the list of other websites.
Pediatricians are among the least active on social media because of the lack of time and resources. Social media has become a part of consumers daily lives. 28% of a person’s online activity is dedicated to social media. Pediatrician marketing doesn’t end at creating a great website, it continues by being present online through all platforms including social media. Social media is a great way to create content and business awareness that can be easily shared. Pediatric care is such an important topic that many parents could benefit from your tips and tricks. These little snippets of information shared through Google+, Twitter, and Facebook can enhance your online presence while providing quality information for your followers.