Learn how to promote your BOTOX Business through fresh marketing ideas
Are you hoping to gain more BOTOX patients? With the demand for this popular non-invasive treatment continuing to rise, your med spa can garner more of the patient market through fresh BOTOX marketing ideas.
Thriving practices have honed into their BOTOX marketing because they know this treatment is the “bread and butter” revenue generator. With most patients rebooking every six months, no need for expensive inventory, and steady profit margins…it's no wonder that practices are trying to gain more of the BOTOX patient market.
There are many ways you can help set your practice apart as an industry leader in BOTOX treatments. For example, a targeted BOTOX marketing campaign can help align your marketing channels to position your treatment options in the best light. Even if you have a substantial BOTOX patient base, you might be surprised by the untapped demographics that would book if presented with the right marketing.
We will go over six BOTOX promotion ideas that can bring in more revenue and open up your BOTOX patient base.
Most practices know the importance of brand reputation. They know that patients’ overall perception of their med spa is often the deciding factor in booking with their practice. A med spa and its brand need to stand out.
But strangely, when it comes to BOTOX, most marketing still looks the same practice to practice.
Why? It's largely because Allergan (BOTOX’s manufacturer) offers many free graphics and marketing materials to all its providers. While these marketing aids are a great place to start, know that these resources are widely used throughout the industry. Ultimately your marketing needs to differentiate your BOTOX experience and results from the rest and fit into your practice’s unique BRAND.
So take a look at your BOTOX marketing within the context of your brand. How can you modify the colors, image choice, wording, social media promotion, etc. to better match your med spa’s STYLE? Your Medical Spa Branding should influence every channel of your practice, especially your popular BOTOX offerings, and tie all your treatments together with the same aesthetic vision.
Improve the branding of your BOTOX marketing and you will see an increase in your bookings!
Think about the Kardashians or Kylie Jenner’s iconic pout that sent lip filler bookings soaring. Arguably, influencers and celebrities' promotion of BOTOX has done more to boost sales than any other marketing effort! Use social influence to your advantage by seeking to work with local influencers and businesses.
While it's not necessary to get a huge celebrity to promote your practice, work with local influencers to bring more exposure to your practice. A discounted treatment will often incentivize an influencer to mention your med spa and even share their experience. A post or mention in their stories can be gold for directing their following to check out your med spa.
Also, offering a slight discount code for an influencer to share with their followers can be the added value that patients need to pull the trigger with your practice.
You can also reach out to local beauty product stores or other businesses to collaborate. Patients like to see that you are a part of the community and enjoy supporting multiple local businesses at once.
It could be hiring a local cookie company to provide treats at a special event, combining products and services for a giveaway, displaying others' products in exchange for marketing, etc. Brainstorm creative ways to collaborate and widen your local marketing circle!
Most of your existing and interested prospective patients have become familiar with your pricing. Whether they are regularly returning, have never booked, or are on the fence about booking again, changing up your offerings can incentive ALL your patients to book more BOTOX appointments.
Have you tried offering a complimentary add-on? For example, you could offer a free microdermabrasion service with every BOTOX treatment. A little extra value goes a long way when patients are considering booking.
Bundling your services also provides value to your patients, while also increasing your bookings and revenue. Many of your patients mean to return for follow-up appointments, but they either push it off or decide against booking as life becomes busy or when look at their budget. Avoid some of these barriers from the get-go by offering to bundle treatments with a discount.
For example, you could promote an offer to buy four BOTOX treatments and get the fifth one free. If patients have already paid for their services, they likely will come in earlier and continue their treatments after the bundle value has expired.
With all of your promotions, provide patients a timeline for when they will expire. The temporary value gives your patients a reason to ACT NOW before it’s gone!
Video Content is GOLD these days. Past marketing relied heavily on “before and after pictures” as the gold standard. While high quality images still have a place, today’s patients want to see with their own eyes video evidence of the results.
Videos have an authentic element that allows viewers an inside perspective to make their own judgments. While a picture can be manipulated to enhance treatment results, a video comes across as more honest in showing true patient results in the actual setting.
Not only does video content offer a window into treatment results, but it also lets patients into the treatment EXPERIENCE. The truth is, that many first-time patients are nervous about booking medical aesthetic procedures. They hear the words lasers, needles, injections, cannulas, etc., and push off booking as they weigh the imagined procedure pain against its benefits. You can quickly overcome many reservations with video content showing patients having a pleasant, quick, and painless experience.
TikTok, Instagram Reels, and other social media outlets enjoy the strongest engagement with their video content. Smart practices re-use their most popular video content over all their channels. For example, you can place a popular TikTok video on your website or as part of an email campaign.
Reposting patient content onto your platforms is always a smart move. Remember, prospective patients trust real patient experiences more than your marketing. Your patients are your best ambassadors!
Enjoy more bookings as you step up your video content!
The influence of Covid-19 has opened up the world of virtual events. While in-house events used to be a go-to marketing strategy, today’s patients are more inclined to tune into a virtual event. With little commitment or effort, prospective patients can increase awareness of your med spa, BOTOX, and other treatments from the comfort of their own homes.
In addition to day to day video content, set up special virtual events as an added resource for your patient base. Instagram live or other video streaming options are available on most social media platforms.
Invite expert physicians to participate in the event. A live demo or Q&A session can build your med spa’s authority and provide valuable insight to your patients.
Make sure to strongly promote these events beforehand to bring in the most viewers. A well attended virtual event sends a positive statement in itself to prospective patients.
People lead busy lives. So incentive viewers to join with freebies and giveaways. Make it worth your patients time to tune in. Make sure to encourage viewers to sign up for a complimentary virtual consult to begin looking at their beauty and health options.
Long before most patients come in for their first aesthetic treatment, they will begin searching out their options and finding answers to their questions using Google Search.
You want your practice to show up in those early discovery searches by providing quality blog content. You might be thinking that a med spa blog sounds like a lot of work. While it takes effort and strategic planning to run a successful med spa blog, the benefits are worth it! There are three main ways your practice will benefit from a blog:
With many options available for patients to receive BOTOX treatments, your practice NEEDS to find a way to stand out from the rest. Your marketing also needs to help new patients overcome any reservations about booking. Launching strategic marketing strategies can help you achieve both of these goals.
By showcasing your “brand”, working with influencers and local businesses, and offering extra discounts and resources, you can promote your BOTOX business to bring in new waves of patients.
Motivate, educate and convert prospective leads into bookings.