Why are patients going crazy for Ozempic treatments?
42% of American adults struggle with obesity, but for years there were no real medical options (that could seriously help). Many patients avoided or tried the available drugs on the market, only to experience serious side effects and very minimal weight loss gains. Many despaired when even the strictest of lifestyle changes weren’t budging the unwanted weight, but the tired track of “keep working out and improve your diet” was all they had to go off.
All this changed with Ozempic! Originally FDA-approved to lower blood sugar for patients with type two diabetes, Novo Nordisk's first Semaglutide drug shocked the world with its secondary weight loss results. Early trials showed patients losing 15% of their body weight following a once-a-week injection regimen!
How are these results achieved? Ozempic works by mimicking the action of a naturally occurring hormone called GLP-1. This hormone helps regulate blood sugar levels, reduce appetite, and promote feelings of fullness. And the weight loss naturally follows!
With results this outstanding, your problem will likely be filling the demand. But first–your patients need to hear about Ozempic! Educating patients on Ozempic, building excitement about the weight loss possibilities, and providing paths for booking should all be incorporated into your marketing. We will now go over the main marketing channels that will help you grow your Ozempic patient base.
*Note: Ozempic is not for everyone. Ozempic is an approved weight loss option for those with Type 2 Diabetes. Alternatively, Wegovy, Ozempic’s sister drug, is specifically approved for weight loss. Avoid misleadling marketing as you help patients find the right Semaglutide option for their situation.