A targeted marketing strategy is more than just important for your med spa, as it could make the difference between success and failure for your practice. If your competition is utilizing strategic marketing and your med spa is not, you are missing out on the opportunities and clientele a well-crafted med spa marketing campaign could be generating for your business.Many aesthetic professionals and med spa owners wonder what a great marketing campaign for their med spa looks like.At Med Aesthetics Group, we are experts in digital marketing and believe that a great med spa marketing campaign is comprised of many different elements. Specifically, we like to utilize a strategy that incorporates targeted SEO, website optimization, paid search campaigns, social media, and email and text marketing.Read on to learn about Med Aesthetics Group’s essentials to great med spa marketing.If executed properly with a great staff in place, you will have success.
Whether you are in a big city or a suburb, med spa treatments like Botox, fillers, and non-surgical body contouring are all highly sought after. So, how do you stand out from the rest?The cornerstone of any great marketing campaign is knowing your target audience. Being aware of your potential patients’ interests and demographics can help you to market in a direct, targeted way.Furthermore, it can be just as important to know about your competition. By making yourself familiar with your local competition, their marketing strategies, and their target audience, you can develop a more strategic campaign that implements proven SEO, paid search, text, email, and social media marketing tactics.
One of the first places your potential clients will go is your website. It is imperative that patients are able to find your site on popular search engines like Google or Bing and that you rank for popular keyword terms in your local area. Great rankings start with a great website, and utilizing proven SEO tactics like keyword optimization, user-experience, and overall site accessibility and appearance. All of these strategies will bring new users in and keep them coming back.What goes into a great med spa website?
-Easy to navigate.
-Appealing, easy to read design
-Includes a full list and description of services offered at your spa
-Showcases your top treatmentsIncludes detailed, optimized pages for all of your services
-Showcases patient testimonials and before & after photos
-Gives users easy access to your social media accounts
-Gives clear and concise information about your facility, your location, and your hours of operation
-Highlights your specials and competitive ratesIncludes a blog or news section that allows users to get your expert perspective on aesthetic treatments and trends
-Stands out from competitor websites
PPC is the cornerstone of marketing for all treatments and procedures your facility offers. When you enhance your marketing efforts with PPC, you can expect calls and online requests from new patients right away. Over time we have accumulated data on consumer search behavior for the most popular treatments. By examining this data, we can decide exactly which keywords to target. This leads to an immediate increase in calls and consultation requests.While SEO for med spa marketing can derive more long-term results and success, med spa PPC marketing can be instantly beneficial to your practice. By using PPC, (“Pay Per Click”), you can target potential patients right away. The best part? You won’t be charged unless patients show interest and click on your ad. Furthermore, paid search campaigns are directly targeted towards consumers who are interested in the services you offer, so you don’t just have to hope the right audience sees your ads. PPC goes straight to the source and gives you the best chance at acquiring most new patients in the least amount of time.
Social media marketing is crucial for med spa marketing for a variety of reasons. Over 3.4 million posts on Instagram can be found under the #botox tag, while over half a million can be found under #lipfillers. Non-invasive treatments are more popular than ever, and many patients begin looking for their new provider via popular social media platforms like Instagram or Facebook.As more and more patients turn to social media to see the results of potential procedures and treatments they undergo, showcasing the results your practice can provide can be paramount to your marketing campaign. Furthermore, social media gives practitioners a chance to interact directly with their current clientele and potential clients about new and popular treatments. By utilizing popular platforms like Instagram or Facebook and implementing interactive features like stories or live Q&As, you can answer current and potential patients’ questions and concerns from the comfort of your office.Consumers use social media every day, which allows for unique advertising opportunities. Social media ads allow you not only to reach potential consumers, but to increase awareness and following surrounding your brand.
Both email and text marketing are crucial to ensuring that your med spa retains its patients. Text and email allow you to have direct, organized contact with your clients so that you can keep them up to date on the latest treatments your spa is offering, monthly specials, exclusive events and more.Email and text marketing can act as a great reminder for patients to follow up on treatments or can bring back patients who you haven’t seen for a while.
Let your potential patients experience the difference that your med spa offers, without them even stepping into your facility. By generating great content for social media, your website, or other outlets, you are giving your clients a glimpse at what your med spa is all about.However, whether you are a doctor, nurse injector, aesthetician, or med spa owner, we understand that you are busy and balancing a business and marketing campaign can be difficult. At Med Aesthetics Group we take the stress off of you and your business! Our marketing professionals are familiar with all of your treatments and services, and can create a strategic marketing campaign for you, so that you get the results you want.We aren’t like other marketing companies, as our team is made up of aesthetic experts who share the passion of your practice. Schedule a demo with us or give us a call today to learn more about our unique med spa marketing services and see the difference in your patient growth immediately.