Morpheus8 is quickly claiming its seat as a leader in anti-aging and skin-tightening. Patients are raving about the longer-lasting effects of this microneedling and radiofrequency combination over other non-invasive paths. With effective marketing, your practice can see a significant revenue boost and a loyal stream of patients regularly returning for Morpheus8 treatments. Morpheus8 marketing might be the next best move for your med spa!
Raising awareness and educating your current and potential base about the benefits of Morpheus8 is key to your success. We will quickly go over some of the selling points of this wonder treatment and then dive into the marketing arms that can position Morpheus8 for success.
While most skin tightening treatments’ main selling point is increased collagen production, Morpheus8 offers so much more. With Morpheus8, extra collagen from microneedling is just the cherry on top of this deep-reaching treatment.
Developed by In Mode Aesthetics, Morpheus8 brings together the benefits of microneedling and radiofrequency in this one-of-a-kind treatment. Radiofrequency energy is inserted 4mm deep into the adipose tissue of the dermis to generate deep tissue remodeling. Simultaneously, the visible skin layer is rejuvenated and tightened through microneedling’s collagen-enhanced healing.
You won’t need to look far for visual proof of results. Before and after shots, Tik Tok videos, etc. clearly show Morpheus8 minimizing scarring (acne, stretch marks, etc), deep wrinkles and lines, excess fat in the chin and neck, sun damage, enlarged pores, and uneven skin texture.
With patient results and raving reviews in hand, you can effectively infuse your website and SEO, paid marketing, social media, emails, and text marketing to max out your bookings. We'll now go over each arm of an effective Morpheus8 marketing strategy.
In order to run a successful marketing campaign, Morpheus8 needs a prominent home on your website.
Your website is the online version of your med spa. Like your front desk, it needs to be equipped to answer or direct all Morpheus8 questions (that patients bring to their Google search). Your website needs to appear with all the information, results, and booking paths they’ll need to successfully book a Morpheus8 appointment.
First, you’ll need to make sure your website design and brand strategy are strong. Brush up on how to create a cohesive, beautiful, and user-friendly website across all your pages.
Once your website structure is solid, you should focus your intentions on your Morpheus8 treatment page. While the homepage can contain a brief snippet about Morpheus8 (with a link to the treatment page), the Morpheus8 page should dive deep into the treatment experience. It should overview what and how Morpheus8 works, explain what to expect before/during/after the treatment, answer commonly asked questions, and provide paths for setting up a consultation.
While words are important, your visuals are also CRUCIAL! Provide stunning before and after pictures. Highlight video content. The med spas that market Morpheus8 extremely well, capture video content of the entire procedure. These videos build trust in your med spa and injectors, resolve fears of the unknown, and create expectations of a pleasant and seamless experience.
To boost your bookings, market Morpheus8 on your website!
Your website may be amazing, but it doesnt matter if it never gets seen!
In order to rank highly in Google search results, you’ll need to make a few SEO adjustments to your site. These tweaks help your patients better navigate your site, and help Google read and more highly rank your website. It's a win-win for everyone.
Search Engine Optimization improves your website’s content, links, authority, speed, etc. Simple practices like compressing your image size, internally linking throughout your website, etc. earn you positive points in Google’s eyes.
Get your website optimized so that patients see your Morpheus8 marketing!
While it would be nice if a new patient came across your website, saw your Morpheus8 promotion, and immediately booked… the truth is, that rarely happens. Patients generally need many interactions with your med spa before they will book with you.
So how do you build up these interactions? PPC ads are a great way to grow your exposure. Your med spa is only charged for Pay-per-Click ads when they’re clicked on. Effective PPC marketing maximize keywords your patients are searching for and grab patients' attention.
In addition, ads need to be targeted to your specific patients. A “one-size-fits-all” approach won't cut it. Instead, you need to tailor your ads differently depending on where your patients are in relation to your practice and the Morpheus8 treatment.
For example, If they are unfamiliar with your med spa, they should view an ad that prominently displays your name and logo and makes a case for why they need your services. If a patient has booked with you before, they would be more likely to be interested in an ad introducing them to a new treatment option. Wherever your patients are, the Aesthetics Marketing Funnel can help you determine what type of ad is appropriate for their stage.
Facebook ads are especially effective for delivering targeted ads. Their tools found on Facebook Ads Manager let you target patients based on behavior, interest, demographics, etc. Use these tools to hone in on the demographic most likely to be interested in Morpheus8.
Well-placed ads can be the gateways to new bookings!
Social media can make your Morpheus8 marketing campaign really shine.
TikTok, Instagram, Facebook, and Youtube add a level of peer credibility and community unmatched by any other marketing channels. For example, A positive media post from a friend, influencer, or someone “like them” can be all it takes to convince a patient that was on the edge about Morpheus8.
There are many ways you can use social media marketing to promote Morpheus8. Here are some of the best ways we have found:
Social media energy is key to building your Morpheus8 base. Hone in on your social media marketing and watch your Morpheus8 bookings rise!
Patients who have subscribed for your email and text marketing are often PRIME candidates to be introduced to Morpheus8.
You don’t have to be pushy about it. A series of educational emails are a great way to build awareness and inform patients about your Morpheus8 treatment offering. Many patients will be interested to learn how Morpheus8 pairs microneedling and radiofrequency for deep and lasting results. Patients can quickly read through the content, view stunning photos and videos, and easily find paths to booking.
Email marketing is an ideal educational tool because of its unlimited space. While you’re limited on social media to a small paragraph, you can dive deeper in an email campaign to promote Morpheus8. (However, a patient will generally give an email a quick scan, so make sure to keep it to the point, brief, and catchy).
In addition to email, you can effectively market Morpheus8 with text messaging marketing. While an email can get buried or take a few days to be read, a text is almost guaranteed to be read immediately. Don’t take that direct access for granted! Patients are quick to unsubscribe from texts they don't perceive as holding value, so use them sparingly! Exciting (and expiring) Morpheus8 text offers and promotions can be the push patients need to get booking.
Engage your email and text marketing subscriber lists to build your Morpheus8 base!
Morpheus8 delivers noticeable wrinkle minimization and polished skin results. Your job is to simply get the results out there on all your marketing channels!
By promoting Morpheus8 on your website, ads, social media accounts, email and text marketing you can set the gears in motion for building a patient base. Commit to a Morpheus8 marketing campaign and watch your bookings and revenue rise!