Text Message Marketing is one of the most effective and surprisingly underutilized marketing channels today. With 97% of Americans owning a cellphone in 2021 (Pew Research Center), your medical practice is missing out on the largest marketing base if you are not implementing text marketing campaigns.
Medical text marketing grows revenue by sending offers and reminders directly to your existing patients or prospect list. Virtually all patients read their messages immediately or within the first five minutes of receiving a text. This direct access to your patients is GOLD for your practice!
It all begins with the opt-in. Patients will give permission to receive aesthetic text messages through a confirmation text sent to their phone. From there, your messages can do at least these three valuable functions:
The personal aspect of a text message can not be overstated! Texts can serve as friendly reminders for clients that have not visited in a while, or encouragement to prospective patient. A texted deal can feel like a personal extension of a deal to a highly-valued patient.
Not only does sms messaging serve these valuable purposes, but it also avoids many of the biggest struggles of other marketing channels. For example, your text marketing messages are almost immediately opened in front of your (prospective) patients, unlike e-mails that might be sent to SPAM or not opened for days at a time.
And did we mention that the entry cost of this digital marketing strategy is virtually nothing? (No extra equipment, marketing space, printing costs, etc).
Don’t take the trust of gaining a valuable spot in your patients’ text feed for granted. Learn to craft the messages that your patients (and practice) need.
Expert Tip* Set up “if-then” drip campaigns to send out appropriate texts based on your patient’s needs. If your patient falls in a certain category (Ex: New Patient) a trigger will be in place to send them a specific text. (Ex:"welcome text")