Text Marketing Drives New and Returning Patients Back to Your Medical and Aesthetic Practice.
One of the cornerstones of medical marketing is Text Message Marketing and is one of the most effective forms of marketing.
Timely text message marketing campaigns help grow revenue by sending offers and reminders directly to your existing clients or prospect list.Text message or SMS marketing is a great way to help retain your customers.
Text messages can be friendly reminders for customers that have not visited in a while, or a great way to drive traffic to your facility.
With a strategic approach, text messaging can help drive instant bookings. Frequency of texting also plays a large role in the success of your campaign.
Our company can optimize texts for the best time, days or even months ahead! Our text message marketing is great to promote deals or coupons from your facility. Our automated approach led by our digital marketing experts enables us to launch very effective text messaging marketing campaigns.
Our text marketing campaign delivers a personal touch your clients will appreciate and require permission through a confirmation text that the patient confirms when first opting into your text messaging marketing.
Sending Text Messages for Promotions and Marketing Your Medical and Aesthetic Practice.
Our Seven Pillars of Effective Text Medical and Aesthetic Marketing.
A great text messaging marketing strategy is composed of three tactics. We'll outline the three main tactics you need to focus on in order to have a successful text marketing campaign for your medical practice.
It matters when you send your text. People have busy lives and certain times of the day can result in a higher volume of patients calling or redeeming the offer online.We have perfected the times and days to send messages to get the highest response rates from the offers we send.We have perfected the times and days to send messages to get the highest response rates from the offers we send.
A LIST OF SUBSCRIBERS
This is the most challenging part of text marketing. We can help you build your list with compelling offers. To build a successful list of people that have opted in, you must give people a reason to opt in to recieve text messages. Do not make the mistake of hoping people will subscribe. It doesn't work that way and people want something in exchange the same way you would if you opted into receiving text messages from a business. But once your in, you're in. Opt Out rates are extremely low, often a fraction of what we see via email. That is of course if you're sending out texts that are worthwhile to your clients.
There must be a reason for your client or potential one for that matter to act. Why on earth would they stop what they are doing and call unless an offer expires after a set time? Partner with the experts in medical marketing to make the most out of your text marketing campaigns.
MOBILE OPTIMIZED DESIGN
Your design matters. People's expectations are extremely high and poor design that looks dated or like your grandmother designed it won't cut it. When banners are associated with text messages, they better look good. People's expectations are extremely high and low rate design won't cut it.
CLEAR OPT OUT LINK
Text messaging laws are clear. Don't mess with these and make sure that all texts have an easy opt out for your clients to have the option to stop receiving marketing messages from you.
STRONG CALL TO ACTION
You still need to tell people what to do. You need a clear call to action that states them to call, redeem or book.
MULTIPLE OPTIONS TO SCHEDULE OR CLAIM OFFER
A person might not be able to have an immediate phone conversation, if you have online an online booking path, give them that option. A direct link to your website where they can fill out a form also works. However, if timed right with a enticing offer, the patient will end up calling to redeem the offer and likey schedule.