Women who have received O-Shot treatments are raving about their results. Patients are quick to applaud how convenient, painless, and most importantly EFFECTIVE this treatment is for increasing sexual arousal and improving vaginal health. Many are calling it the best advancement in female intimacy treatments. 

While the word is quickly spreading, there are still many who are unaware or hesitant to pull the trigger on booking an appointment. A targeted and deliberate O-shot marketing strategy can be the needed spark to build a loyal patient base, boost your revenue, and expand your practice. 

Your medical spa’s marketing of O-Shot can make all the difference in educating, building awareness, and generating excitement about this effective new treatment. We’ll begin by discussing how to frame the O-Shot for potential patients and then jump into the marketing arms that will set up this treatment for success at your med spa.

In order to best spread the word about this treatment, you need to be sensitive about its context. 

Historically the field of women's sexual experience has been “taboo” or heavily stigmatized. While significant demographics of women found themselves struggling with low sexual desire and decreased vaginal sensitivity, these issues largely remained unmentioned and unaddressed.  

However, this landscape is quickly changing! Your marketing can help open the conversation further by giving women encouragement to improve their situation and prioritize their experience.  

To do this,  your marketing needs to help remove any barriers to entry. Here are three concerns your marketing material could address.

1. Is it natural?  
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   Many women are hesitant about anything too invasive or anything close to surgery. This is your chance to educate prospective patients about the amazing PRP technology. Explain how the treatment utilizes the patient's regenerative properties found in their own blood cells to stimulate collagen and promote health. Assure them that nothing foreign is added–avoiding any type of adverse reaction or built-up resistance.
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2. Will it work for me?
   
   Emphasize that the O-shot is a multi-purpose treatment. Like a tide that raises all boats, the O-shot seems to address a wide range of women’s health issues. From incontinence, to dryness, to sexual arousal and sensitivity, women are relieved and ECSTATIC that this treatment is helping a situation that felt unique to them. The overwhelming majority of patients who have received the O-shot are reporting marked improvement to astounding results. 
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3. Will it hurt?
   
   The discomfort is very minimal. There will be a small pinprick during the blood draw, but it is nothing different than routine bloodwork. During the treatment, a numbing cream or topical anesthetic will be applied to the vaginal area, eliminating any injection discomfort down to at most a small prick and some stinging. It's a small price to pay for the reported boost to sex life and confidence!

With potential patient concerns in mind, your marketing can better reach and guide your target market. Let’s now dive into how deliberate website design, SEO, ads, social media, text, and email campaigns can begin booking out your O-Shot appointments.