SEO 🚀 for Medical and Aesthetics (How to Rank)
SEO for Medical and Aesthetic Practices

Search Engine Optimization (SEO) is critical to the success of marketing your medical or aesthetic practice. It is important to optimize for the keywords you want to rank for in your market.The effectiveness for ranking well during keyword search, depends on a variety of factors. These include the number of facilities rank for them online as well, and the quality of the content on your website. SEO companies are a dime a dozen and most, if not all, do nothing for you. We've written a comprehensive page on keyword categories as pay per click and SEO are the same in that it's the same person searching. People have a lot of trouble understanding that the person searching is the same. Exactly the same and both channels should work together.

Our company holds ourselves accountable, by providing transparent keyword ranking and reporting, so you feel confident that we are delivering results. We can help you start optimizing your website by doing a review on your website and creating a competitive analysis. You can be successful with SEO. It is not impossible.

Be careful not to be fooled by companies that help you rank for thousands of keywords. That's bullshit. We've seen countless of companies send reports that are worthless to clients.

There are core groups of keywords that drive business results. It makes absolutley no sense to rank number one for a keyword no one is searching for but the SEO company that is selling you.

The real companies that help track and work to optimize those that drive business results as hard as it may be to do.

What Does it Take for My Medical or Aesthetics Website to Rank

Search Engine Optimization (SEO) is critical marketing your medical spa or medical practice. It is important to optimize for the keywords you want to rank for in your market. The effectiveness for ranking well during keyword searches, depends on a variety of factors. These include the number of medical and aesthetic practices that rank for them as well, and the quality of the content on your website.

Our company holds ourselves accountable, by providing transparent keyword ranking and reporting, so you feel confident that we are delivering results. We can help you start optimizing your website by doing a review on your website and creating a competitive analysis. You can be successful with SEO. It is not impossible.

However, if you tackle this on your own or you have an agency running your efforts you'll want to know your SEO basics so you can market your medical practice effectively.

Let's start with the core pillars of SEO. Content, In-bound Links, Authority, Reviews and Proximity. All important in order to rank well on search engines.

  • Content
  • In-Bound Links
  • Links
  • Authority
  • Geo or Proximity
  • Speed
  • Mobile Usability
Proximity (You have no control over this) and How Far The User is from Your Location Listed on Google Maps

How we dread the call from the clients, I searched for myself and I didn't pop up on Google. One of the major factors that is used from Google is the distance you are or your IP address is from the locations or places you are searching for.

Google lists and displays local medical and aesthetic practices based on proximity to the person searching and proximity is a huge signal that Google uses. Reviews and SEO ranking in the standard search results (not the Google Map Pack) also play a role.

Sometimes it might not be accurate. IP addresses and how your mobile phone pings off the towers also play a role in if your medical and aesthetics website gets ranked in the Google Local Map Pack which generally only has three listings.

You want to be listed in the map pack below if you are a medical or aesthetic practice and it is possible however you need a multi-pronged strategy.

Content for SEO and Marketing Medical and Aesthetic Practices

This is not a surprise and one of the keys to medical marketing and aesthetic marketing with SEO is content. Your content and by that I mean the text that is on your website. It needs to be rich and unique text about medical and aesthetic treatments and procedures.

There are no rules in terms of word count and I don't believe in them anyways. Content should be thorough and explain all aspects of the procedures and treatments. Use a copywriter or write the medical and or aesthetic content yourself then have an SEO company optimize it so it has all the SEO optimizations in place.

We use software to help guide us with medical SEO optimizations as you need to make sure that search engines understand how to read your content so it has a great chance at ranking.

The report below is a sample SEO page optimization report we send to clients after we have optimized a page for SEO and a keyword. In this case, the keyword was "coolsculpting newport beach".  Even if you don't have any guidance on how to optimize, a good idea is to search for what is ranking in your market and see what the top websites have.

A great page has before and afters, answers all of the basic questions that people have about medical or aesthetic procedures. You'll also want to include the city that you want to rank for on the page. It is worthwhile to sit for a few hours and write down all you know about a procedure. Even if it is not organized in the beginning, doing a mental download of everything you know about a medical treatment or procedure is probably more than 2 to 3 thousand words. You can go back and start to organize and optimize for SEO over time or have a SEO professional help you with that and can save you money.

Optimizing Your Medical and Aesthetic Website for Speed and Page Load Times

Google wants its users to have a great experience. They do not want to send a visitor to a slow, hard to navigate website. This is a simple concept to understand.

The challenge is to understand that the loading time / speed of your medical and aesthetic website can affect the marketing of it. Optimizing for site speed and load times is extremely technical and we do not suggest you try this yourself as you can take down your website or cause other severe issues.

Most website platforms are already optimized, however it's the additional content like images, text, videos, social media and forms that increase website load times for medical and aesthetic websites.

For example, images need to be compressed in file size. The larger the file size of the image, the longer it will take to load and impact loading times.

Google and other search engines outline that website load times are a huge factor in how they rank medical and aesthetic websites. No one likes waiting for a website that takes forever to load.

The website's underlying code can also be a cause for slow loading times. There are several free resources that enable you to test the website load times of your medical or aesthetic website. Marketing medical and aesthetics online requires you to be active and understanding in basic components of SEO. We invite you to test your medical or aesthetic website by searching speed test on Google.

Let's share what this looks like. As of right now, we've just re-launched our website and our currently optimizing the home page as we make updates. So we'll update the homepage then run it through a site speed tool to diagnose any issues and quickly resolve them. Most of these tests score from 1 to 100 and most of the time, you can get to the site scoring near 100 with some really simple optimizations.

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Med Aesthetics Group can help you increase the amount of patients you see with smart medical marketing that drives results. Schedule a marketing consultation to see how we can help.
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