Demand for Semaglutide weight loss treatments continues to skyrocket. With celebrity endorsements and raving patient testimonials, it's no wonder that this serum continues to FLY off more and more med spa' shelves.
The results speak for themselves. For example, over half the participants in this study took Semaglutide alongside lifestyle changes and lost 15-20% of their body weight. Only a tiny fraction of the participants (2-5%) were able to achieve these levels of results with lifestyle changes alone!
These kinds of numbers are astonishing for those who have long-term wrestled with obesity and/or stubborn weight. If your practice hasn’t incorporated this weight loss wonder yet, developing your Semaglutide marketing strategy might be the best move for your med spa.
Let's begin by looking into Semaglutide’s progression into the weight loss treatment scene and the facts behind its rise to fame.
For over 15 years, Semaglutide has been prescribed for Type 2 diabetes patients because of its insulin producing abilities. However, its significant weight loss side effects have recently attracted a much wider spotlight.
In the summer of 2022, Wegovy (one of the two original brand names for Semagultide) became FDA-approved for weight loss purposes. However, it came with the stipulation that patients need to display at least one weight-related medical condition to qualify (high cholesterol, Type 2 diabetes, high blood pressure, etc.).
Since then, Wegovy has regularly cleared itself off the shelves. According to the supplier’s website (Novo Nordisk), demand is growing at such a substantial rate that they foresee many patients struggling to fill their Wegovy prescriptions at least through September of 2023. With the limited supply, Novo Nordisk has paused key promotional efforts to try and limit interest. However, these efforts are doing little to dampen the soaring demand for all things Semaglutide.
With other Semaglutide treatments such as Ozempic and Monjauro on the horizon for FDA approval, it's only a matter of time until supply issues sort themselves out. In the meantime, it's a smart move for your med spa to begin prescribing when available and developing your Semaglutide marketing strategy into your med spa business plan.
We’ll now go over how deliberate website design, SEO, PPC, social media, emails, and text campaigns can all work together to build a strong Semaglutide patient base.
To build up a Semaglutide base, patients need access to your online booking paths. First and foremost, Semaglutide needs to be featured on your website.
Feature a snippet about Semaglutide on your website’s homepage and in the header’s menu options. Both homepage mentions should be embedded with links to a Semaglutide-specific treatment page.
On the treatment page, you should dive deep into everything a patient might want to know about Semaglutide. Cover frequently asked questions, set expectations for before, during, and after the treatment, showcase visual results, and include patient testimonials. And of course, include easy booking paths to set up consultations.
In addition to your website, you should consider conversion-centered landing pages. When patients click an ad promoting Semaglutide, they should “land” on a landing page designed to guide patients to booking a Semaglutide treatment. Landing pages bypass distractions, and minimize an interested click turning into a “browse.” Instead, patients are set up to successfully book an appointment.
Patients are coming to the internet with their Semaglutide questions. Make sure your web pages are set up to successfully convert!
It doesn’t matter how great your online Semaglutide content is if it never gets seen! Search engine optimization helps position your web pages to earn the highest Google ranking and the most clicks.
To improve your website’s visibility, here are a few key SEO adjustments you should incorporate. Tweaks like compressing your image size, putting keywords in your headers, internally linking, optimizing for mobile, etc. signal to Google that your website is an AUTHORITY when it comes to Semaglutide.
The more you hone in on SEO, the more patients will see your Semaglutide content. Do what it takes to earn a front-row seat on Google search results!
Imagine you had struggled for years with stubborn weight. An ad stating that you could lose 15%-20% of your body weight is sure to attract your attention, and likely a click to learn more!
Pay-per-click ads can speak directly to a target weight-loss audience. Market directly to patients who struggle to lose weight and live with limitations due to excessive weight. With up to 70% of the adult US population considered overweight or obese, this message can be welcome news for many looking for solutions.
Patients need different kinds of ads at different times. The aesthetics marketing funnel can help you develop ads based on the patient’s exposure to your med spa and understanding of Semaglutide treatments. For example, a patient's first interaction with Semaglutide or your med spa should be widely different than a returning patient already well versed in Semaglutide.
Many platforms offer free tools that help you segment your patients to deliver the best kind of ads. For example, Facebook marketing offers tools that hone in on an audience based on metrics such as behavior, interests, demographics, and lookalike audiences (finding those with similar characteristics to other Semaglutide patients).
Patients are looking for weight loss solutions. Develop compelling ads that earn clicks and bookings!
Another key way to build exposure and attract new Semaglutide patients is through social media marketing. Platforms such as Instagram, Facebook, TikTok, and Youtube can foster a community designed for discovery, investigation, promotion, and ultimately, Semaglutide bookings.
Here are three approaches we suggest for your Semaglutide Social Media Strategy:
Social media can generate excitement and interest, unlike any other marketing channel. Develop your Semaglutide social media strategy to quickly boost your patient base.
Many potential Semaglutide patients are already on your subscriber lists. Run campaigns to gather internal interest for Semaglutide!
Depending on your supply, you can take a light or more intensive email marketing approach. Consider sending out feeler emails to see who would be interested in receiving Semaglutide content. From there you can launch a series of educational emails overviewing the treatment, setting up booking paths (and potentially building up a waiting list!).
In addition to emails, many text subscribers are sure to jump on any Semaglutide promotion. Remember, patients are quick to unsubscribe from text marketing that doesn't contain value. If possible, offer exclusive perks like special offers or first-to-know Semaglutide access.
Include Semaglutide content into your text and email channels to gain (and maintain!) more internal candidates!
On a small or large scale, Semaglutide can bring in a loyal patient base of satisfied patients who are THRILLED to find a weight loss solution that works for them.
With the right marketing, you can effectively spread the word about this weight loss miracle drug.
Through coordinated efforts on your website, paid ads, social media, and email and text channels, you can quickly build a loyal Semaglutide patient base. With your marketing channels running, you can sit back and watch your med spa’s Semaglutide bookings and revenue soar.