“Xeomin? What’s that?” Many patients (and med spas) are clueless when it comes to this powerful anti-aging treatment. While BOTOX has become a universal aesthetics staple, many med spas are missing out on the revenue and marketing potential of its sister injecting serum, Xeomin. 

With a targeted marketing campaign, you can highlight Xeomin’s unique traits and build up a loyal patient base won over by this effective wrinkle-removing solution. But first, let's jump into why Xeomin is an appealing treatment option to promote in your practice.

Xeomin has a lot to offer for both patients and med spas. Like BOTOX, Xeomin uses a form of Botulinum Toxin to create a serum that “freezes” the muscle receptors responsible for deep-set wrinkles. Over time, Xeomin injections minimize and prevent future wrinkles as it pauses movement and allows the skin to re-form into a smoother plane.

Both BOTOX and Xeomin are FDA-approved solutions for minimizing forehead wrinkles and fine lines. Both treatments have years of data backing up their effective and widespread use. But what makes Xeomin different?  

• Xeomin is a “naked” toxin that forgoes the protein additives found in BOTOX. This can benefit the rare (but growing) base of patients who have developed antibody resistance to BOTOX through continued injections. If BOTOX is no longer working for a patient, they can generally switch over to Xeomin–no problem. Or for those looking for a long-term solution, Xeomin might be their preferred choice from the get-go.
• Because of its pure makeup, Xeomin doesn't require refrigeration prior to opening (unlike BOTOX). It’s easier and less costly to store–and could be marketed as a slightly “greener” choice.
• Xeomin may have a smaller price tag for both your med spa to obtain and for your patient to buy (depending on what you are treating). It's less money out of your pocket initially, and a slightly lower price (than BOTOX)  can entice a more price-conscious demographic.
   

Now that we’ve covered some of Xeomin’s marketable strong points, let's go over the different arms of a powerful marketing campaign for this wonder anti-aging treatment.