A targeted plastic surgery marketing strategy is more than just important for your plastic surgery center, as it could make the difference between success and failure for your practice. If your competition is utilizing strategic marketing and your plastic surgery center is not, you are missing out on the opportunities and clientele a well-crafted marketing campaign could be generating for your business.
Many aesthetic professionals and plastic surgeons wonder what a great marketing campaign for their practice looks like. At Med Aesthetics Group, we are experts in digital marketing and believe that a great plastic surgery marketing campaign is comprised of many different elements. Specifically, we like to utilize a strategy that incorporates targeted SEO, website optimization, paid search campaigns, social media, email, and text marketing. Read on to learn about Med Aesthetics Group’s essentials to great Plastic Surgery Marketing.
Whether you are in a big city or a suburb, plastic surgery procedures like tummy tucks, breast augmentation, face lifts, rhinoplasties, and much more are popular and competitive.
So, how do you stand out from the rest? The cornerstone of any great marketing campaign is knowing your target audience. Being aware of your potential patients’ interests and demographics can help you to market in a direct, targeted way.
Furthermore, it can be just as important to know about your competition. By making yourself familiar with your local competition, their marketing strategies, and their target audience, you can develop a more strategic campaign that implements proven SEO, paid search, text, email, and social media marketing tactics.
(To learn more about creating a business marketing plan to coordinate all your campaigns, check out this guide:
One of the first places your potential clients will go is your website. It is imperative that patients are able to find your site on popular search engines like Google or Bing and that you rank for popular keyword terms in your local area.
Great rankings start with a great website, and utilizing proven SEO tactics like keyword optimization, user-experience, and overall site accessibility and appearance. All of these strategies will bring new users in and keep them coming back. (To learn more about SEO strategy to improve your ranking and visibility read this page:
Search Engine Optimization).
So what factors make up a great plastic surgery website? Here's our checklist for creating the most impactful plastic surgery website.
-Reads clearly and the design is appealing
-Includes a full list and description of services offered at your plastic surgery center
-Showcases your top treatments
-Includes detailed, optimized pages for all of your services
-Showcases patient testimonials and before & after photos
-Gives users easy access to your social media accounts
-Gives clear and concise information about your facility, your location, and your hours of operation
-Highlights your specials and competitive rates
-Includes a blog or news section that allows users to get your expert perspective on aesthetic treatments and trends
-Stands out from competitors’ websites
PPC (“Pay Per Click”) is the cornerstone of marketing for all treatments and surgical procedures your facility offers. When you enhance your marketing efforts with PPC, you can expect calls and online requests from new patients right away.
Over time we accumulate data on consumer search behavior for the most popular plastic surgery treatments. By examining this data, we can decide exactly which keywords to target. This leads to an immediate increase in calls and consultation requests.
While SEO for plastic surgery marketing can derive more long-term results and success, plastic surgery PPC marketing can be instantly beneficial to your practice. By using PPC you can target potential patients right away. The best part? You won’t be charged unless patients show interest and click on your ad.
Furthermore, paid search campaigns are directly targeted towards consumers who are interested in the services you offer, so you don’t just have to hope the right audience sees your ads. PPC goes straight to the source and gives you the best chance at acquiring most new patients in the least amount of time.
(To learn more about keyword strategy and paid search campaigns, check out our comprehensive guide here:
Social media marketing is crucial for plastic surgery marketing for a variety of reasons. Over 1.7 million posts on Instagram can be found under the #plasticsurgery tag. Cosmetic procedures are more popular than ever, and many patients begin looking for a reputable plastic surgeon via popular social media platforms like Instagram or Facebook.
As more and more patients turn to social media to see the results of potential procedures and treatments they undergo, showcasing the results your practice can provide can be paramount to your marketing campaign.
Furthermore, social media gives practitioners a chance to interact directly with their current clientele and potential clients about new and popular treatments. By utilizing popular platforms like Instagram or Facebook and implementing interactive features like stories or live Q&As, you can answer current and potential patients’ questions and concerns from the comfort of your office.
Consumers use social media every day, which allows for unique advertising opportunities. Social media ads allow you to not only reach potential consumers, but also to increase awareness and following surrounding your brand and procedures. (To learn more about marketing through your social media accounts, check out this page:
Social Media Marketing).
Both email and text marketing are crucial to ensuring that your plastic surgery center gains and retains its patients.
Text and email allow you to have direct, organized contact with your clients so that you can keep them up to date on the latest procedures your plastic surgery is offering, specials, exclusive events, etc. Text messages are opened virtually 100% of the time, usually immediately after they are received. (Learn how to utilize sms campaigns here:
Text Messaging Marketing).
Email and text marketing can act as a great reminder for patients to follow up on treatments or can bring back patients you haven’t seen for a while. In the case of emails, you can target your email flow to deliver the content that is most applicable to different groups of patients (new, regular, dormant patients, etc.). To learn more, read: Email Marketing.
Let your potential patients experience the difference that your plastic surgery center offers, without them even stepping into your facility. By generating great content for social media, your website, or other outlets, you are giving your clients a glimpse at what your practice is all about.
However, whether you are a plastic surgeon or facility owner, we understand that you are busy and balancing a business and marketing campaign can be difficult. At Med Aesthetics Group we take the stress off of you and your business! Our marketing professionals are familiar with all of your procedures and services, and can create a strategic marketing campaign for you, so that you get the results you want. We aren’t like other marketing companies, as our team is made up of aesthetic experts who share the passion of your practice.
Schedule a demo with us or give us a call to learn more about our unique plastic surgery marketing services and see the difference in your patient growth rate immediately.