Are you starting up a med spa? Looking to scale an established practice? Trying to solidify your presence in your particular market? If these are your goals (and you haven’t already) we suggest focusing your attention on writing a consistent blog for your med spa.
We know how competitive the medical aesthetics market is. Delivering excellent treatments and keeping up with the day to day operations is time consuming enough…but those who have built a successful practice realize how much more goes on behind the scenes. Training your injectors and staff. Crafting your physical space to create an experience. Regularly interacting with your patients in person and on different social media communities. Launching marketing campaigns on all the main communication channels such as text, email, social media, etc.
You might be wondering: Do we really need to be writing a blog too? The answer is YES—your practice and patients need it!
But just how important is producing a blog really? Let's look at three reasons why your practice needs a blog.
Your med spa's blog can become a keystone resource and marketing tool for your practice. Though you might not see the results overnight, within six-twelve months you should begin to see increased traffic and bookings as a result of your content creation efforts.
Take the opportunity to establish yourself as an authority in your market, provide valuable resources to answer the questions your patients are asking, and bring new traffic to your site. Your Med spa's blog can become a necessary foundation for your practice.