Allergan Releases Aesthetics Report and We Love It
Allergan, one of the top leaders in aesthetics, has released the “first-of-its-kind medical aesthetics study” detailing the most recent aesthetic trends. The report covers a variety of subjects and highlights many of the changes we have seen across the industry, including an increase in male patients.
Allergan's Report Covers New Trends in Aesthetics
The Allergan 360° Aesthetics Report details an international survey of over 14,500 aesthetic patients and 1,300 medical professionals from 18 different countries. The report shows a marked increase in the types of patients practitioners are seeing, as well as the types of procedures patients are seeking. The study also highlights the importance of marketing via digital channels, as it was found that over 82% of millennial patients look to platforms like Instagram as a leading source for information regarding aesthetic procedures. The report from the distributor of some of the top cosmetic treatments, including BOTOX and JUVÉDERM, reports that treatments like neurotoxin injectables, soft tissue fillers, and non-invasive fat reduction are on the rise. These findings reflect the most recent report from the American Society of Plastic Surgeons.
Many of the survey respondents reported wanting to pursue treatments to either maintain or rejuvenate their look. It seems that aesthetic treatments are becoming more common and acceptable, therefore encouraging people to seek these procedures. Furthermore, many respondents related their interest in aesthetic treatments to putting their best look forward in professional settings. Because the aesthetics industry is projected to continue to grow, be sure that your practice is up-to-date on the latest industry news by following Med Aesthetics Group on Instagram and LinkedIn.