Marketing via digital channels is crucial to your practice's patient acquisition and retention, but are you making the most of your in-house marketing efforts? Consumers are drawn to exclusive offers, promotions, and specials. When done correctly, promotional offers, events, or specials for the services or products your practice offers can provide an exceptional return. Whether you are a new or established practice, promotional offers can result in considerable in-house return from both getting patients into your practice and upselling opportunities. In this article, we will discuss the top three ways you can make the most of your in-house efforts and how you can market these promotions through both your online and offline channels.
Everyone loves a deal, so it is essential that you offer targeted specials to your current and potential patients. Strategically using specials will give your practice a plethora of benefits including new patient acquisition, product and service promotion, and fast, quick bookings when you need them the most. In addition to offering monthly or time-sensitive specials, you can also offer specials for new patients, which will increase the likelihood of them being open to other treatments and returning for treatments in the future.
Giveaways and Competitions
Giveaways are a great opportunity for you to increase your following and increase awareness surrounding your practice. We have seen great success with our clients who have given away a free treatment or more in exchange for patients completing a task. Things you can ask patients to do to enter include:
- Signing up for your text and/or email alerts
- Following your practice on social media
- Tagging their friends on a social media post
- Submitting a form on your website
You can use one or a combination of these tactics, but it is important that potential patients complete something that benefits your practice in exchange for the potential of a free treatment. Furthermore, it is critical that you follow through on announcing the winner of a competition or giveaway via your digital marketing channels, like social media, to maintain your reputation with consumers and encourage them to engage in future promotions.
Holding events at your practice can be extremely beneficial in terms of both patient acquisition and increasing brand awareness. Events can be centered around a single treatment or multiple treatments you offer at your practice. For example, you can hold an event for a treatment like BOTOX or CoolSculpting that offers patients both information about a given treatment and showcases your brand and services. Promotional events also offer a great opportunity for you to upsell to patients and offer them more treatments that can exceed their expectations and keep them coming back. Furthermore, if you are new to aesthetics or have just opened a new practice, marketing via promotional events gives you a chance to establish yourself within the community.
Using Offer-Based Platforms
Many patients are simply after the best deal they can get when it comes to treatments, which is why offer-based platforms like Groupon or Living Social have become increasingly popular. In response, many practices have turned to offering deals and promotions on these platforms when trying to increase the amount of patients they see in a fast and efficient way. However, when used incorrectly, these platforms can actually hurt your practice. While offer-based platforms can be a great way to increase your practice's exposure and can offer certain benefits when used in a strategic way, they shouldn't necessarily be your first choice when it comes to offer-based marketing. Instead, look at what you can do with the marketing channels you already have and have full control over.
How Do I Promote My Practice's Offers?
While in-house offers can be extremely beneficial to your practice, it is important to use your digital channels like landing pages, social media, email and text marketing, and your website to promote specials, giveaways, events, and any other special offer your practice is engaging in. At Med Aesthetics Group we are experts in aesthetics and digital marketing. Our unique services are tailored to each of our clients and we make sure to help integrate the best marketing techniques that will benefit your practice. Our targeted marketing campaigns that utilize PPC, SEO, text and email marketing, and social media have increased calls and consultations by over 300% for many of our clients. Switch to us today and see your practice reach its potential. To learn more about our services and what we can do for your practice, give us a call or book a free demo.