If you are an established owner of a medical spa, plastic surgery center, or medical practice, you may have wondered if the time has come to do more with your practice. When it comes to practice enhancement, the options can seem limitless, such as adding ancillary services, expanding your staff, or finding a new way to approach your marketing efforts. If you feel it's time to take your practice to the next level, you may have considered expanding into a different location. By reaching a larger potential patient target group, expanding your practice can lead to increased revenue and patient acquisition. In this article, we will discuss the different ways you can expand your practice, and how to market practice expansion effectively through both your digital and in-house marketing efforts.
Expanding into a Group
Expanding into a group can be a great way to grow your practice in a sustainable way. By adding additional practitioners to your practice, you can increase how many patients you see and the types of services you offer. Expanding your practice with the addition of more doctors or different practitioners like a physician's assistant or APRN can help you increase the number of patients you can accommodate and give you the chance to focus on expanding your practice in other ways. Furthermore, a larger staff means that you will have more time to dedicate to your patients, increasing the quality of your care and ultimately, patient retention.
Adding a Second Location
If your practice is performing well and is seeing an influx of patients, it may be time to consider opening a second location. A second location gives you the opportunity to reach patients in a different target market or to expand the types of services you offer. However, before opening a second location it is important to consider a number of factors, including where the best area to open an additional practice will be based on service demand, growth expectations, proper funding, and staffing. Furthermore, when opening a second location, it is crucial that you capitalize on the reputation and quality of the practice you have already established.
Adding Ancillary Services
Adding additional services to your practice is one of the simplest ways to expand your practice and reach a larger patient base. It is important that you look at what is in demand and respond to what treatments patients are seeking within your target market. Furthermore, new products and technologies are constantly being introduced, so you should always be aware of what types of treatments and results patients are seeking, and how you can respond to treatment demand based on the services you offer.
It's crucial that you are offering services that are statistically popular and in demand such as neurotoxins, fillers, nonsurgical fat reduction and body contouring, and that you market these services effectively in a competitive market. However, your number one goal when choosing ancillary services should always be about treatment demand. When it comes to choosing ancillary services, always choose services that consumers are searching for within your target market based on both what potential patients are searching for and what your current patient base is expressing interest in.
Expanding Your Services and Your Marketing Efforts
Expanding your practice can seem daunting, but when done in conjunction with a great business plan and a strategic marketing campaign, you can see success and increased patient growth quickly. If you are expanding your business as an already-established practice, there are massive in-house opportunities for you to market to your current patient base in-office. However, it is also important that you utilize digital channels like your website or social media to bring new patients in, whether you are expanding at your current location or adding additional locations to your practice.
At Med Aesthetics Group we are experts in digital marketing for medical and aesthetics practices. Our unique services are tailored to each of our clients, and we make sure to help integrate the best marketing techniques that will benefit your practice. Our targeted marketing campaigns that utilize PPC, SEO, text and email marketing, and social media have increased calls and consultations by over 300% for many of our clients. Switch to us today and see your practice reach its potential. To learn more about our services and what we can do for your practice, give us a call or book a free demo.