Your practice wants to be highly ranked. And Google wants to promote only the best medical practices (or at least those with great SEO 😆).

But how do you convince Google that your practice is worthy of the first page?

Strong inbound links are one important way!  An inbound link is when a separate website domain links back to your website.

They’re like online “reputation points.”  The more links from other quality websites pointing back to your site, the better!

However, not all links are the same. In the early days of SEO, any link was a good link (which led to all kinds of annoying link stuffing).

Now, Google only wants reputable and relevant websites linking to your site. So while it might take more work to get the best links, avoid any links from websites that seem like clickbait or spam.

You can also boost your rankings through “Local SEO” inbound links.  These links are from other businesses in your area.

They signal that your med spa, dermatology practice or surgery center is an integral part of the community.

How can you earn these links? Supporting a local charity or community event can earn you a link on their website in return. (Think: festivals, fun runs, tournaments, etc).

You can also collaborate with local bloggers. (A discounted treatment may be well worth a write-up on your practice). You could also reach out to local associations or directories about getting featured.

One easy tip would be to make sure you and your website is listed on manufacturers websites or directories such as Allergan's BOTOX or CoolSculpting directories. Most manufacturers have them!

It takes effort. But increasing your inbound links can lead to a strengthened online reputation, higher rankings, and more bookings.

Set up a consultation today to see how Med Aesthetics Group can boost your rankings and bring more traffic to your website!